Head of Marketing (Music Industry) at DISCO, Remote in United States

DISCO, a leading platform for music and media management, is hiring a proactive Head of Marketing with B2B SaaS expertise and in-depth music industry insights to guide a compact team. This position involves directing comprehensive marketing activities from lead generation to customer retention and growth across small, medium, and large enterprise clients, blending strategic oversight with hands-on execution in areas like content creation, funnel optimization, and analytics infrastructure.

Key Responsibilities

• Leverage extensive music industry expertise, targeting supervisors, labels, publishers, managers, promo teams, and artists, to refine positioning and marketing structures for key audience segments.
• Mentor and elevate a compact marketing team in a player-coach capacity, focusing on expanding SMB and mid-market presence in North America and internationally.
• Spearhead effective enterprise-level marketing initiatives to engage large-scale clients.
• Craft and execute marketing plans that support DISCO’s overarching goals, emphasizing demand generation activities.
• Collaborate with Revenue Operations to enhance conversion processes and provide actionable insights to Customer Success, Sales, and leadership.
• Integrate closely with Sales and Customer Success to capture customer insights and convert them into superior positioning, messaging, and campaigns.
• Work alongside Product teams to grasp product capabilities and effectively convey DISCO’s value to varied audiences, promoting activation, engagement, and loyalty.
• Establish and maintain DISCO’s attribution and analytics system to offer transparent performance data on pipeline generation and retention by segment.
• Direct the development of engaging content and campaigns tailored to audiences ranging from individual artists to major enterprises.
• Advance partnership initiatives by identifying and cultivating alliances to increase brand exposure and market penetration.
• Uphold DISCO’s brand identity, coordinating brand initiatives and event oversight.
• Cultivate a network of DISCO advocates through community involvement to boost loyalty, encourage user-generated content, and support retention.
• Oversee external marketing and PR vendors to ensure consistent external messaging and alignment with strategic priorities.

Qualifications

• Comprehensive grasp of the business aspects of the music industry, including labels, publishers, distributors, sync agencies, and rights holders.
• At least 7 years in marketing leadership roles, with substantial B2B SaaS involvement.
• Proven technical proficiency in selecting and deploying marketing technology stacks.
• Knowledge of account-based marketing tools and enterprise sales strategies, encompassing complex multi-decision-maker processes.
• Established success in fostering customer acquisition, retention, and growth.
• Demonstrated ability to formulate and implement effective B2B marketing plans.
• Advanced skills in marketing automation, CRM systems, and digital marketing technologies.
• Robust leadership capabilities, including team coaching and growth.

Benefits And Growth

• Competitive compensation package in a rapidly expanding startup environment.
• Fully remote work setup from home or co-working spaces, backed by a supportive global team.
• Employer contributions to medical, dental, and vision insurance plans.
• Four weeks of annual paid vacation.
• Paid public and bank holidays per company leave guidelines.
• Two weeks of paid sick leave annually.
• Generous paid parental leave policy.
• Provided company laptop for work needs.
• Monthly reimbursement for internet expenses.
• One-time allowance for home office setup.
• Annual budget for professional learning and development.
• Flexible work arrangements with emphasis on autonomy and trust.