Head of Marketing at Fasanara, London, United Kingdom

Oversee the complete marketing operations at Fasanara as a key strategic leader, designing and implementing initiatives that enhance market positioning, content creation, digital engagement, and communications tailored to institutional investors in the Fintech sector.

Key Responsibilities

• Establish and maintain the company’s marketing strategy, including unified positioning, messaging, and brand consistency across various channels and target groups.
• Craft and refine the organizational story, highlighting unique strengths in Fintech lending, private credit, and venture investments to appeal to institutional and private wealth clients.
• Formulate yearly marketing initiatives synchronized with fundraising timelines, product introductions, and expansion goals; serve as the primary protector of brand integrity in all communications.
• Direct the full content lifecycle, from concept development to creation and dissemination in diverse formats such as research papers, market analyses, investor updates, presentations, website content, and social posts.
• Produce and refine premium investment materials solo or in partnership with experts, converting intricate financial concepts into engaging stories while upholding accuracy, brand alignment, and regulatory compliance.
• Sustain a steady flow of expert insights to establish Fasanara as an authority in Fintech lending and digital assets.
• Manage and optimize the online presence via the website, LinkedIn, and similar channels; devise targeted approaches to boost interaction and visibility among investor audiences.
• Handle email campaigns, data analysis, and reporting to refine efforts based on performance metrics.
• Collaborate with investor relations and development teams to create tailored RFPs, due diligence questionnaires, decks, and presentations; update resource libraries, templates, and secure data areas for reliability and ease of use.
• Oversee production of investor updates, including periodic reports and fund notifications.
• Leverage AI technologies like language models and visual generators to create content, derive insights, streamline processes, and expand marketing capabilities; integrate AI into core operations for enhanced innovation, pace, and volume.
• Develop AI-driven systems for content, visuals, outreach, and evaluation; promote advanced tools and integrations to elevate operational standards.
• Keep abreast of digital marketing trends and introduce novel concepts.
• Organize involvement in sector events, online seminars, and custom gatherings, handling planning, resources, and post-event outreach; assist with publicity efforts including announcements, media contacts, and recognition applications.

Qualifications

• Demonstrated background in marketing for asset management, private investments, or finance.
• Blend of strategic planning and practical implementation, with excellent writing, editing, and presentation abilities.
• Solid knowledge of online marketing, search optimization, and content dissemination.
• Ease with AI applications to accelerate and enhance productivity.
• Exceptional organizational skills, teamwork orientation, and capacity to juggle diverse tasks.
• Independent initiator who excels in dynamic, startup-like settings.
• Background in Fintech, non-traditional lending, or private credit is advantageous.

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive Bupa health and dental coverage, Cycle to Work program, improved pension contributions, and ample vacation (25 days plus).
• Advanced maternity/paternity policies, dedicated personal leave, and charitable contribution opportunities.
• Attractive performance-based incentives.
• Frequent group activities, memorable seasonal celebrations, educational workshops, and all-hands meetings every quarter.
• Shared meals, evening gatherings, end-of-week beverages, and group athletic pursuits.