Head of Marketing at Vero HR Ltd, London, United Kingdom

Strategic leadership role for an experienced marketing executive to own and execute comprehensive marketing strategies driving pipeline growth, revenue, and brand value in a scaling FX and international payments firm.

Key Responsibilities

• Own and deliver the end-to-end marketing strategy aligned to commercial growth goals
• Drive measurable pipeline, revenue impact and ROI across all marketing activity
• Lead market positioning, value proposition and messaging to support conversion and retention
• Align closely with sales and partnerships to improve lead quality, conversion and referral growth
• Own partnership and introducer led marketing to increase high quality inbound opportunities
• Lead the external brand, digital presence and sales collateral with a strong commercial focus
• Ensure all marketing activity is compliant with FCA standards and internal governance
• Manage the marketing budget, priorities, reporting and performance framework
• Lead and develop the marketing function, including internal resource and external agencies

Qualifications

• Experience in B2B services marketing, operating at senior management level or head of function level
• Proven success delivering revenue driven marketing strategies
• Experience working in a regulated or highly governed environment
• Confidence owning budgets, ROI and resource management
• Desirable: Experience within financial services, FX, payments or professional services
• Desirable: Experience supporting partnership or introducer-led models
• Desirable: Experience leading or mentoring junior marketers

Education

Vocational

Benefits And Growth

• Highly competitive salary between £70,000 - £80,000 depending on skills and experience
• 20 days annual leave plus bank holidays (increases with service up to 25 days)
• Extra day of annual leave to celebrate your birthday
• Subsidised gym membership
• Season ticket loan
• Health insurance
• Life insurance
• Work directly with an ambitious CEO and senior leadership team
• Shape the marketing function during a critical growth phase
• Real ownership, trust and influence
• Culture built on performance, accountability and doing the right thing