VP, Marketing (Fully Remote) at Branching Minds, Remote in United States

Senior leadership role responsible for defining and executing full-funnel marketing strategy to increase brand presence, generate demand, and drive revenue for an EdTech company focused on K-12 MTSS solutions.

Key Responsibilities

• Develop and own an integrated marketing strategy that unites brand positioning, buyer education, and pipeline growth into a measurable system
• Build and lead a demand generation engine delivering consistent, high-quality leads
• Strengthen partner and customer relationships through targeted marketing programs and advocacy initiatives
• Launch new products with coordinated go-to-market plans across Sales, CS, Product, and Learning Science teams
• Establish thought leadership and content that positions the company as a recognized authority on MTSS
• Build and scale the marketing team, coaching members and delegating with accountability to develop future leaders
• Optimize HubSpot for clean data and workflows that enable effective Sales-Marketing alignment
• Continuously improve the corporate website as a top-performing demand channel
• Create operational clarity through prioritization, asset pipelines, and communication cadences

Qualifications

• 8+ years of B2B marketing experience with at least 3 years in senior leadership roles; EdTech or SaaS background strongly preferred
• Proven ability to build demand generation programs that deliver measurable pipeline and revenue growth
• Skill as a storyteller who can communicate complex EdTech solutions to district leaders, principals, and educators
• Strong collaboration and resourcefulness in fast-paced, lean environments
• Strategic range spanning three-year vision setting through tactical execution in HubSpot or content editing
• Leadership approach that develops people through coaching, trust-based delegation, and accountability
• Deep fluency in marketing automation (HubSpot preferred) and data-driven campaign optimization
• Expertise across key channels including paid search, events, and SEO
• Forward lean on AI tools and continuous exploration of new technologies to boost impact and efficiency
• Strong personal alignment with the company mission and values

Education

Unspecified

Benefits And Growth

• Fully remote role
• Base salary range $190,000–$210,000
• Annual bonus up to 20% of base salary
• Opportunity to shape marketing at a mission-driven company with genuine traction and an already credible brand
• Membership in a Revenue leadership team that operates with transparency and shared trust
• Company has earned several industry awards and certification as a Great Place to Work
• Commitment to diversity, equity, inclusion, and reasonable accommodations for individuals with disabilities