Vice President (VP) of Marketing at Better Impact, Remote in United States

Executive leader responsible for shaping marketing strategy and execution across a multi-product B2B SaaS portfolio in volunteer management, building a high-performing team, unifying brand messaging, and driving measurable pipeline growth.

Key Responsibilities

• Own marketing strategy and execution across the multi-product portfolio.
• Assess and build the marketing organization by setting performance standards and establishing a high-performing team.
• Implement lead scoring, attribution, and source-level CAC reporting to make pipeline performance transparent.
• Grow inbound demand and optimize channel budgets based on clear ROI.
• Unify brand messaging into a single platform story.
• Develop category narrative, content, community initiatives, and events that position the company as a market leader.

Qualifications

• Proven track record leading B2B SaaS marketing and transforming an inherited mixed team into a high-performing unit.
• Strong brand and category instincts combined with deep command of demand generation metrics including SQLs, conversion, and CAC.
• Fluent in HubSpot with the ability to independently pull and interpret funnel reports.
• Experience coaching team members and making decisive personnel decisions.
• Background in fast-scaling, high-volume B2B SaaS environments.

Education

Unspecified

Benefits And Growth

• Medical, dental & vision insurance after 90 days.
• 401(k) after 90 days.
• Unlimited vacation plus 9 paid holidays.
• Paid parental leave.
• Competitive compensation package.