Chief Marketing Officer (CMO) at Talentgrator, Remote in Italy

The Chief Marketing Officer will direct the overall marketing operations, promoting team synergy and delivering results-oriented initiatives. This position emphasizes establishing a robust marketing framework encompassing digital channels, product promotion, data analysis, outreach, creative design, and experiential activities, while crafting an integrated plan to fuel organizational expansion. It demands both executive oversight and practical proficiency in online marketing, performance enhancement, and data insights to boost operational effectiveness, interdepartmental teamwork, and enduring advancement in the dynamic iGaming landscape.

Key Responsibilities

• Lead and synchronize various marketing groups such as digital, product, analytics, communications, design, and events to ensure seamless interdepartmental and cross-business collaboration, managing internal staff and external collaborators.
• Formulate and execute an overarching marketing plan, specifying target audiences, brand positioning, primary customer acquisition pathways, and launch tactics for innovative offerings.
• Spearhead digital and performance initiatives by enhancing outcomes in online platforms, refining traffic sourcing, conversion processes, and customer retention, with emphasis on affiliate, traffic, and acquisition methods.
• Track and elevate core performance indicators including ROI, LTV, and conversion percentages; assess user pathways to uncover expansion potentials; and foster decisions based on data insights.
• Oversee marketing finances by budgeting, distributing funds across channels according to results, and refining expenditure for optimal efficiency.

Qualifications

• At least 2 years in iGaming or deep industry knowledge
• Proven expertise in digital and performance marketing
• Prior leadership or team oversight experience
• Grasp of B2B operational frameworks
• Proficiency in data handling, analytics, and metrics like ROI, LTV, and conversion
• Excellent communication and stakeholder engagement abilities
• Advanced English proficiency (C1 or above)
• Desirable: Background in affiliate marketing, traffic sourcing, or arbitrage
• Desirable: Involvement in event marketing
• Desirable: Expertise in video content planning
• Desirable: Established connections or in-depth iGaming network

Education

Unspecified

Benefits And Growth

• Fully remote working arrangement
• Attendance at global industry gatherings and conferences
• Chance to direct and develop the marketing division in an expanding multinational firm
• Significant independence and influence on corporate strategy