Senior Vice President Marketing at Talence Group LLC, Portland, United States

Spearhead marketing evolution for a prominent $30B credit union during a phase of expansion and integration, influencing brand perception, member interactions, and organizational growth as a key executive.

Key Responsibilities

• Develop and execute enterprise-wide marketing vision and long-term growth plans, merging brand, digital tools, data, and member experiences to foster enduring value.
• Advance brand strategy and reputation management, ensuring unified messaging across channels to enhance equity, community ties, and competitive edge.
• Oversee omnichannel strategies for acquisition, engagement, and conversion, collaborating to refine digital platforms and amplify performance.
• Design lifecycle marketing approaches using data, automation, and AI for tailored member journeys, boosting retention and value through segmentation.
• Enhance AI, analytics, and marketing tech infrastructure to support real-time decisions, better attribution, and efficiency.
• Establish performance metrics and budgeting for marketing, linking results to business objectives with emphasis on ROI and accountability.
• Cultivate a top-tier marketing team, focusing on talent development in digital, analytics, and strategic areas.

Qualifications

• Over 12 years in advancing marketing leadership roles, with large-scale strategy and implementation; financial services or regulated sector experience ideal.
• Proven proficiency in brand strategy, content creation, and comprehensive member experiences, evidenced by improved market standing and growth metrics.
• Strong analytical background in using data, insights, and measurement systems to guide strategies, enhance results, and maximize returns.
• Track record managing intricate multichannel campaigns, harmonizing brand development with immediate performance goals.
• Expertise handling substantial marketing budgets, vendor relationships, and agency networks to achieve key performance indicators.
• Commanding executive demeanor to persuade, collaborate, and foster confidence among C-suite, cross-functional teams, and board members.
• Superior communication abilities to simplify intricate concepts into persuasive stories for leaders and stakeholders.
• Skill in managing uncertainty and guiding through intricate scenarios.
• Bachelor’s degree mandatory; MBA or higher preferred.

Education

Bachelor’s Degree

Benefits And Growth

• 2% discount on mortgages, auto, and personal loans
• Medical, Dental, and Vision Coverage
• 401(k) with Annual Employer Match
• Annual Bonus and Incentive Opportunities
• Education Assistance
• Paid Professional Development Time
• Extensive e-Learning Resources
• Paid Volunteer Time
• Charitable Donation Matching
• Access to Financial Planning Support