Global Head of Marketing at Moonbug Entertainment, Los Angeles, United States

Strategic leadership position at Moonbug Entertainment overseeing worldwide marketing for flagship brands like CoComelon, Blippi, and Little Angel, emphasizing brand loyalty among families, US market expansion, and support for international regions from the Los Angeles headquarters.

Key Responsibilities

• Formulate and implement effective marketing, public relations, and social media plans to boost brand development and meet performance targets.
• Build and direct marketing operations, focusing on brand priorities and fostering synergies across brands and departments.
• Partner with internal groups to align marketing support with franchise objectives.
• Oversee consumer interactions and social platforms to engage international audiences with intellectual property.
• Develop a strong social media team, balancing internal and external resources for efficiency.
• Guide the internal creative team by defining visual standards, producing timely assets, and upholding brand uniformity.
• Perform market analysis to detect trends, audience segments, and expansion potential.
• Utilize YouTube data, content planning, and audience interaction to enhance visibility and loyalty.
• Administer the marketing budget to ensure timely program rollout and high return on investment.
• Promote cohesion within the marketing team through defined goals and operational processes.
• Work closely with Brand Partnerships, Production, Studio Creative, and Music departments to maximize collaborative outcomes.

Qualifications

• Over 15 years in advancing global marketing leadership roles, with demonstrated achievements in brand and franchise development; preference for entertainment, media, or consumer goods backgrounds.
• Specialized proficiency in social media promotion for prominent brands targeting children and families.
• In-depth understanding of YouTube metrics, revenue models, viewer patterns, content evolution, and fan engagement techniques.
• Established history of crafting and implementing effective international marketing and branding plans.
• Adaptable executive excelling in dynamic settings with quick decision-making abilities.
• Accomplished team manager experienced in guiding multicultural, interdisciplinary, and remote teams.
• Superior interpersonal and teamwork abilities, skilled in persuading and coordinating with executives across hierarchies.

Benefits And Growth

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources and more