VP of Marketing at RentVision, Lincoln, United States

Strategic marketing executive tasked with directing RentVision’s comprehensive marketing efforts, enhancing brand presence, and fostering business expansion for both new and current clients.

Key Responsibilities

• Lead, manage, and ensure accountability for the marketing team’s performance, priorities, and execution in all functions.
• Own the company’s brand, messaging, and positioning through market research, competitive analysis, personas, and product marketing strategy.
• Oversee demand generation via paid advertising, organic social media, email marketing, and website conversion optimization.
• Develop and implement go-to-market strategies for new products, features, and key initiatives.
• Collaborate with VP of Client Growth to manage marketing technology stack and CRM strategy, aligning Marketing, Sales, and Client Success.
• Direct content strategy encompassing thought leadership, case studies, website content, and sales enablement materials.
• Drive account-based and lifecycle marketing to enhance upsell, cross-sell, and customer engagement.
• Handle external communications with prospects and clients, including conferences, trade shows, events, speaking engagements, and brand ambassador duties.

Qualifications

• 10+ years of progressive marketing experience with advancement to leadership and strategic roles.
• Demonstrated team leadership skills to guide, manage, and enforce accountability.
• Hands-on or oversight experience in diverse marketing areas like branding, paid media, organic social, and website strategy.
• Robust strategic mindset and go-to-market expertise for product launches and measurable growth.
• Cross-functional collaboration with sales, contributing to pipeline and revenue goals.
• Preferred: Bachelor’s or Master’s in Marketing or related field.
• Preferred: B2B SaaS or tech company experience in growth settings.
• Preferred: Scaling marketing in startups or high-growth phases.
• Preferred: Ownership or optimization of CRM and marketing automation.
• Preferred: Conference speaking or thought leadership representation.

Education

Unspecified

Benefits And Growth

• Full-time exempt position with competitive salary.
• Employment at a certified Great Place to Work, Fortune’s Best Workplaces in Advertising & Marketing, Lincoln’s Best Places to Work (#2 medium-sized), Best Places to Work in Multifamily (#6 nationwide), 4.6/5 Gallup Q12 score.
• 401(k) with company matching.
• Health, vision, dental insurance with partial premium coverage.
• Company-paid life insurance.
• Short-term and long-term disability insurance, including maternity medical leave.
• Paid time off and holidays, with additional time around Thanksgiving and Christmas.
• Paid parental leave.
• Fizzy Friday events with games, snacks, and beverages.
• Monthly recognition lunch.
• Unlimited coffee options.
• Discounted gym membership for $10/month.