Seeking a strategic Chief Marketing Officer to lead senior marketing efforts, spearhead growth through out-of-home advertising, public relations, and performance initiatives, integrate AI into strategies, expand market presence, enhance brand recognition, and foster community involvement in a rapidly expanding online pharmacy.
Key Responsibilities
- Develop and execute a robust growth strategy to support business goals, focusing on customer acquisition, revenue increase, and market penetration.
- Direct multi-channel campaigns spanning PR, out-of-home, and digital media to deliver unified messaging and trackable outcomes.
- Formulate and implement branding strategies, including PR and media engagement to elevate brand prominence.
- Initiate programs to cultivate and interact with communities via collaborations, sponsorships, and targeted events.
- Manage performance marketing efforts, emphasizing data-informed approaches and AI enhancements.
- Partner with product, operations, and executive teams to synchronize marketing activities with company-wide objectives.
Qualifications
- Established expertise in public relations, branding, and out-of-home advertising campaigns.
- Solid foundation in performance marketing and advertising practices.
- Track record of successful campaigns that boosted company market share.
- Experience in community development through partnerships and engagement activities.
- At least 10 years in senior marketing or growth leadership roles.
- Proficiency in applying AI to marketing and expansion tactics.
- Knowledge of digital marketing platforms and advertising networks.
- Familiarity with creative software and marketing technologies.
- Skill in brand building and campaign management.
- Capability to guide cross-functional teams effectively.
- Strong leadership, interpersonal, and analytical abilities.
- Adaptability and drive in dynamic, high-pressure settings.
- Preferably, experience in healthcare, wellness, or e-commerce sectors.
Benefits And Growth
- Base salary up to £90,000 per year.
- 20 days of annual leave plus UK bank holidays.
- Opportunities for performance-related bonuses.
- Company pension plan.
- Access to cutting-edge operational tools and technologies.
- Significant autonomy in global marketing leadership.
- Collaborative environment in an innovative healthcare firm with opportunities for meaningful contributions to transformative projects.