Director of Marketing at Rezilient Health, Remote in United States

Rezilient seeks a Director of Marketing to lead and expand marketing initiatives for employer, broker, and health system segments. This hands-on leadership position focuses on implementing strategies through campaign management, channel optimization, and operational efficiency, while guiding a team to achieve consistent, high-impact results in collaboration with senior marketing executives.

Key Responsibilities

• Direct and mentor a dynamic marketing team handling campaigns, content creation, and channel oversight.
• Convert strategic plans into actionable timelines, deliverables, and high-standard outputs in a dynamic setting.
• Manage integrated multi-channel campaigns via digital, email, social platforms, and events to align with business objectives and support sales pipelines.
• Enhance performance of core channels like websites, email, and social media to boost conversions from awareness to lead generation through testing and data-driven improvements.
• Guide website and landing page strategies for clear messaging, user-friendly design, and effective calls-to-action, integrating with product and customer needs.
• Administer marketing tools such as HubSpot for workflows, lead management, reporting, and data accuracy in partnership with revenue operations.
• Develop and maintain marketing assets for various channels, ensuring brand compliance, performance focus, and scalable processes.
• Manage social media strategy and content scheduling to reinforce campaigns, brand identity, and lead generation efforts.
• Establish and monitor essential KPIs for campaigns, pipelines, and ROI, using analytics to uncover growth opportunities and refine reporting structures.
• Collaborate with sales, customer success, clinical, product, and other teams to facilitate go-to-market activities, launches, and organizational alignment.

Qualifications

• Bachelor’s degree preferred but not required.
• 7–12 years in digital marketing, growth marketing, or marketing operations.
• Solid expertise in design, production, or creative execution emphasizing digital platforms.
• Extensive knowledge of website administration, landing pages, and conversion rate optimization.
• Practical involvement in social media management and content creation.
• Skilled in HubSpot or comparable marketing automation systems.
• Track record in multi-channel campaign delivery and account-based marketing initiatives.
• Keen eye for detail and capability to juggle priorities in a high-velocity workplace.
• Self-starter who excels in independent work and cross-team partnerships.
• Background in healthcare, health-tech, or B2B/B2B2C sectors advantageous.

Benefits And Growth

• Influence healthcare innovation in a patient-focused, collaborative atmosphere.
• Mission-oriented team environment with competitive pay.
• Generous paid time off and family leave.
• Full medical, dental, vision, and life insurance coverage.
• Stock options for equity participation.