Lead marketing at an AI manufacturing company as a senior executive reporting to the CEO. Build and run the marketing function, team, tech stack, and brand infrastructure while collaborating with a fractional CMO on demand generation.
Key Responsibilities
- Own and evolve Maneva’s marketing tech stack including Webflow, Salesforce, Mailchimp, Buffer, Figma/Canva, and AI creative tools
- Build infrastructure that links marketing activity to sales pipeline with clean data flow and performance visibility
- Establish scalable processes for campaign execution, content production, and Sales collaboration
- Identify and implement new tools or channels, laying groundwork for future paid programs
- Build and strengthen brand presence ensuring consistent narrative, positioning, and voice
- Own and execute product launch campaigns, announcement strategies, and go-to-market moments
- Develop ongoing content including thought leadership, case studies, one-pagers, and social posts
- Manage brand guidelines across website, sales collateral, and event presence
- Coordinate marketing events and industry conference strategy
- Partner with Sales to develop materials for opening doors and closing manufacturing deals
- Align marketing and sales on messaging, ICP, and lead funnel movement, iterating quickly based on field feedback
Qualifications
- 5+ years of B2B marketing experience, ideally at a SaaS, AI, or deep tech company serving industrial or manufacturing buyers
- Proven experience marketing to manufacturing, industrial, or related enterprise buyers
- Strong systems thinker with hands-on experience owning and optimizing marketing tech stacks
- Equally comfortable building brand infrastructure and executing content and campaigns
- Strong content and storytelling skills able to translate complex AI capabilities into clear narratives for manufacturing leaders
- Comfortable operating with autonomy and ambiguity at an early-stage startup
- Proficient with modern marketing tools and excited by AI-powered workflows
- Startup experience
Benefits And Growth
- Competitive market-rate compensation
- Fully remote work
- Direct collaboration with CEO and Sales leadership
- Immediate visible impact at a company with real traction and a growing market