Chief Marketing Officer (CMO) at Hyprwork, Remote in Canada

Lead marketing strategy, execution, and P&L for a fast-growing DTC health and wellness holding company as it evolves from founder-led to multi-brand operations.

Key Responsibilities

• Own portfolio-wide marketing strategy, annual and quarterly plans, budget allocation, brand direction, and full marketing P&L
• Steer performance marketing function with five channel leads across Meta, Google, Native, AppLovin, and TikTok; set CAC/LTV targets and channel diversification strategy
• Oversee creative production engine generating 400+ videos and 250+ images weekly; hold Creative Manager accountable for throughput, win rate, and quality
• Direct brand, lifecycle, retention, membership, content, and PR programs that convert first-time buyers into long-term members
• Build and develop the next layer of marketing leadership; own hiring, performance management, and org design across performance, creative, and brand tracks
• Partner cross-functionally with Operations, CX, RevOps, Supply Chain, Finance, Tech, and People teams; join executive leadership team
• Collaborate closely with founders during a 3–6 month trust-building transition before assuming full operational autonomy
• Execute marketing-side delivery for new brand launches as the company expands its health and wellness portfolio over the next 4–8 quarters

Qualifications

• 7+ years DTC marketing leadership with at least 3 years as CMO, VP, or Head of Marketing at a DTC business generating $30M+ annual revenue, preferably in health, wellness, supplements, or regulated consumer categories
• Proven accountability for revenue targets, paid-acquisition scaling, CAC and LTV economics, and performance-first marketing operations
• Hands-on experience owning a high-velocity creative production function with established briefing, QC, and win-rate processes
• Track record hiring, developing, and managing senior leaders across performance, creative, and brand disciplines
• Prior experience partnering with founders or executive sponsors in high-growth environments while maintaining operational ownership
• Expert fluency in DTC metrics: CAC, LTV, contribution margin, payback, retention curves, channel attribution, and brand health
• Strong executive communication, clear writing, and ability to brief leadership and cross-functional stakeholders precisely

Benefits And Growth

• Executive compensation: $18,000–$25,000 USD monthly base plus performance bonus tied to company outcomes
• Direct strategic partnership with engaged founders during a structured leadership transition
• Full ownership of an established marketing organization inside a company that has scaled 12× in a single year
• Opportunity to shape the marketing function and org design as the portfolio expands into additional health and wellness brands