Senior Director of Marketing at JoVE, Remote in United Kingdom

Lead global marketing and brand strategies to drive demand, revenue growth, and engagement for JoVE’s education and science research solutions across educators, researchers, and librarians worldwide.

Key Responsibilities

• Develop and own the global marketing and brand strategy focused on generating qualified leads and converting them into engagement actions such as trial requests and product adoption.
• Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs.
• Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership.
• Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research.
• Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads.
• Establish clear KPIs and conversion metrics, monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates.

Qualifications

• Bachelor’s degree.
• 10+ years of experience in marketing.
• Experience in EdTech, academic publishing or SaaS preferred.
• 7+ years of management experience, successfully leading high-performing teams in a global environment.
• Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads, convert them into engaged users, and drive revenue growth.
• Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership.
• Experience with HubSpot and Salesforce required.
• Excellent English communication skills.
• Results-driven, proactive, and thrives in a fast-paced environment.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive compensation package.
• Opportunity to make a direct impact in accelerating science research and education.
• Opportunity to work with global teams in an environment that promotes innovation and collaboration.
• Strong promotion-from-within culture offering a clear path to advance your career.