Director of Marketing at ZipLiens, Remote in United States

Lead the establishment and implementation of Zipliens’ marketing strategy as the initial dedicated marketing executive, fostering client relationships, promoting business expansion, and enhancing market visibility via collaborative and proactive efforts.

Key Responsibilities

• Translate company priorities into defined marketing strategies, campaigns, and programs
• Identify enhancements for client and prospect interactions and propose practical solutions
• Function as a direct executor across diverse marketing channels
• Collaborate with Client Success to boost engagement, adoption, and retention
• Facilitate communications for product releases, portal improvements, and service upgrades
• Assist Business Development in pipeline creation via content, campaigns, and sales resources
• Manage complete marketing for industry conferences and field events
• Develop pre- and post-event campaigns to optimize engagement and return on investment
• Handle event logistics including merchandise, materials, and vendor management
• Ensure uniform brand voice, messaging, and positioning in all client and internal assets
• Convert intricate product and service details into engaging stories for varied audiences
• Aid internal communications and organization-wide messaging
• Establish and oversee marketing processes, schedules, and campaign monitoring
• Administer marketing tools, automation, and CRM connections
• Utilize AI and systems to expand output and enhance efficiency

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent practical background
• At least 8 years in B2B marketing, preferably in SaaS or professional services
• Prior role as primary or sole marketing lead, or in a minimal team during company expansion
• Skill in autonomously setting priorities, creating plans, and delivering results with minimal oversight
• Proven collaboration with interdisciplinary groups to achieve growth objectives
• History of managing campaigns linked to client interaction, lead generation, or revenue growth
• Direct involvement in full-cycle support for conferences, events, or field marketing
• Proficiency with CRM and marketing automation tools like HubSpot or Salesforce
• Excellent written communication for client or external content
• Capacity to work independently and impose order in uncertain settings

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive health coverage including medical, dental, vision, HSA with employer match, FSA, and dependent care FSA
• Employer-provided life insurance and short-term disability
• 401(k) retirement plan with company matching
• Paid time off encompassing vacation, sick leave, and designated holidays
• Parental leave
• Base salary range of $107,000 to $144,000 annually, plus potential discretionary bonus