Vice President (VP) of Marketing at MyOutDesk, Sacramento, United States

Strategic executive leader responsible for end-to-end marketing strategy, brand positioning, and revenue-generating demand generation at a global BPO and virtual staffing company.

Key Responsibilities

• Own the full marketing engine including brand strategy, demand generation, and revenue impact
• Define go-to-market narrative and build scalable content and creative operations
• Lead multi-channel growth across paid media, SEO, AEO, and lifecycle marketing
• Partner with executive leadership and sales to align marketing with revenue goals
• Establish KPIs such as CAC, LTV, ROAS, and pipeline contribution
• Build and scale high-performing teams across demand gen, content, creative, and analytics
• Drive analytics, attribution models, and a culture of experimentation
• Elevate brand through thought leadership and PR while championing AI and automation

Qualifications

• 10+ years of marketing leadership experience, including executive-level roles
• Proven track record of owning and delivering pipeline and revenue growth
• Deep expertise across paid, SEO, and content-led growth
• Strong experience building and leading creative and content teams
• Hands-on builder and operator comfortable with both strategy and execution
• Strong executive presence and cross-functional leadership skills
• Highly analytical with deep understanding of attribution and performance metrics
• B2B experience preferred, especially in services or solution-selling environments