Director of Marketing at Gyro Hut, Houston, United States

The Director of Marketing oversees the formulation and implementation of comprehensive marketing plans to enhance brand visibility, attract more customers, and increase revenue, with a focus on catering operations. This position directs overall marketing efforts, including local promotions, digital advertising, and catering initiatives, while collaborating with operational teams to achieve tangible business outcomes.

Key Responsibilities

• Develop and implement cohesive marketing plans to boost customer traffic, sales, and brand recognition.
• Maintain consistent brand identity and messaging across various platforms.
• Organize regional and store-specific marketing activities.
• Evaluate market dynamics, consumer data, and competitors to refine approaches.
• Design and direct catering marketing efforts to expand revenue and market presence.
• Collaborate with operations to establish efficient catering systems and sales methods.
• Launch focused campaigns for events and group catering.
• Pursue new partnerships and community engagement for business development.
• Monitor key metrics for catering, such as sales increases and customer loyalty, to improve results.
• Supervise digital channels like social media, email, search marketing, and e-commerce platforms.
• Handle paid advertising and maximize returns on investment.
• Utilize customer relationship tools and loyalty schemes to foster engagement.
• Create resources for on-site marketing implementation at restaurants.
• Assist with store launches, promotional events, and local outreach.
• Align national strategies with grassroots activities.
• Guide and coach the marketing staff and external collaborators.
• Work with operations and leadership to synchronize marketing with business goals.
• Report on performance metrics and strategic advice to executives.
• Define and measure success indicators for marketing and catering.
• Apply data analysis for informed choices and enhancements.
• Oversee budget management for cost-effective resource use.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline is preferred.
• At least 2 years of experience in marketing, ideally within quick-service restaurants, hospitality, retail, or similar sectors.
• Demonstrated success in promoting catering or business-to-business sales.
• Deep knowledge of digital marketing, brand stewardship, and customer growth tactics.
• Prior involvement in managing marketing for multiple locations or franchises is advantageous.
• Strategic planning combined with effective implementation abilities.
• Analytical approach and data-informed judgment.
• Skills in leading and nurturing teams.
• Strong verbal and presentation capabilities.
• Proficiency in project coordination and organization.
• Innovative problem-solving and creative thinking.
• Familiarity with customer relationship management, loyalty systems, and automation software.
• Expertise in digital ad platforms such as Google and Meta.
• Knowledge of e-commerce and delivery integration tools.
• Advanced proficiency in Microsoft Office tools like Excel and PowerPoint.

Education

High School or equivalent

Benefits And Growth

• Annual salary range of $40,000 to $50,000
• Employee discounts
• Paid time off
• Paid training programs
• Prospects for professional development and promotion