Director of Marketing at ProCaps Labs, Henderson, United States

The Director of Marketing oversees marketing operations and team to propel organizational expansion, leveraging strategic acumen in direct response and DTC marketing to deliver high-ROI outcomes.

Key Responsibilities

• Develop and implement marketing strategies aligned with business goals
• Guide cross-functional projects with sales, product, creative, and executive groups
• Manage budgets for efficient channel and campaign distribution
• Define KPIs and metrics for ROI evaluation
• Design direct response campaigns via digital, mail, email, and paid ads
• Craft offers, landing pages, and funnels for customer engagement
• Perform A/B testing and optimizations to boost responses and conversions
• Assess customer value, costs, and profitability for decisions
• Recruit and develop marketing staff for peak performance
• Set up processes, workflows, and standards for execution
• Partner with agencies and vendors to enhance capabilities
• Direct multi-channel campaigns from planning to review
• Deploy tracking and attribution for effectiveness measurement
• Produce reports and insights for executive presentations
• Refine marketing approaches using data and feedback

Qualifications

• MBA in Marketing, Business, or related field preferred
• Background in Nutraceuticals, Pharmaceuticals, or Functional Foods industries
• Knowledge of marketing tech stack integration
• Prior scaling of marketing in fast-growth settings
• Bachelor’s Degree in Marketing, Business, or equivalent required
• 7+ years in marketing, including 4+ in leadership
• Expertise in direct response and DTC marketing with measurable results
• Skills in conversion optimization, funnel building, and acquisition
• Proficiency in marketing automation, CRM, and analytics tools
• Understanding of PPC, social ads, email, and SEO
• Experience with testing, stats, data analysis
• Familiarity with attribution models and customer journeys
• Proven team leadership
• Analytical problem-solving for insights
• Strong communication for executive reports
• Collaboration with sales for alignment

Education

Bachelor’s Degree

Benefits And Growth

• Competitive starting salary
• Comprehensive medical, dental, and vision coverage at no cost via wellness program
• Paid time off and eight company holidays
• 401(k) with up to 4.5% company match
• Full company-paid life and short-term disability coverage
• Gym membership reimbursement
• Vitamin allowance and discounts
• Company-funded health savings account with $1,600 annual contribution
• Cash rewards for employee referrals
• Pet insurance
• Supportive environment emphasizing safety, quality, community, and talent