Director, Marketing(HO, Bangkok) at Makro PRO, Bangkok, Singapore

Develop and drive omni-channel marketing strategies aligned with business goals for a major retail operation, leading teams, budget oversight, and cross-functional execution across physical and digital channels.

Key Responsibilities

• Craft and execute comprehensive omni-channel marketing plans supporting CP Axtra’s commercial objectives.
• Oversee marketing budget for staffing, resources, and capital expenditures, including creation of sales collateral and tools.
• Lead digital and traditional marketing initiatives across multiple retail formats to deliver business targets.
• Coordinate advertising, public relations, and special events as part of the full marketing and communications strategy.
• Build relationships with internal commercial teams, field operations, agencies, media, community stakeholders, and tenants.
• Plan, implement, and supervise the marketing function and its team members.

Qualifications

• Bachelor’s degree in Marketing or related discipline
• 15+ years retail marketing experience in both e-commerce and physical stores
• Background in supply chain, retail, and food sectors
• Content creation, SEO, and PPC experience with certifications preferred
• Prior agency and client-management experience
• Strong interpersonal, planning, analytical, and hands-on execution abilities
• Excellent written and verbal communication, creative, and organizational skills; financially focused decision-making
• Proven leadership and multi-project management capability
• In-depth market research expertise and current knowledge of online/offline marketing channels including email, display, search, webinars, and collateral
• Proficiency with web analytics tools (Google Analytics, WebTrends) and Google AdWords
• Customer-centric approach and strong presentation skills

Education

Bachelor’s Degree