Marketing Lead at Marathon Talent, Guadalajara, Mexico

Drive the formulation and implementation of marketing strategies that align with business objectives, emphasizing trade marketing, branding, digital channels, market analysis, and internal engagement to enhance sales support and stakeholder satisfaction in the equine industry.

Key Responsibilities

• Contribute to annual business planning and deliver targeted marketing initiatives for end-users and distribution networks, encompassing online and offline efforts for farriers and distributors
• Perform market analysis to derive actionable insights for process and product enhancements, while tracking competitor activities and market share
• Establish performance indicators for customer segments including farriers and distributor services, in partnership with regional leaders
• Formulate and monitor the marketing budget using performance data and economic factors, coordinating monthly reviews with finance
• Enhance digital platforms and measure key metrics across website, social media, e-commerce, e-learning, and CRM systems
• Facilitate the rollout of the Center of Excellence program, collaborating with business units and regions on claims and product development
• Align with sales leadership to prioritize trade marketing efforts based on market segmentation
• Oversee the local digital agency, guiding strategy alignment, creative sessions, and continuous improvements
• Foster collaboration within the LATAM marketing group to exchange best practices and innovative concepts
• Mentor and advance the Marketing Assistant to promote team development and engagement

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or equivalent field
• Bilingual proficiency at B2 to C1 level
• Background in collaborating with sales or trade marketing functions
• Expertise in digital marketing, AI applications, or directing digital agencies
• Prior experience leading small teams, such as a marketing assistant
• Familiarity with fast-moving consumer goods or retail sectors

Education

Bachelor’s Degree

Benefits And Growth

• Full-time employment under Mexican labor regulations