Marketing and Partnerships Director - Engine by Starling at Starling, London, United Kingdom

Engine by Starling seeks a Marketing and Partnerships Director to define and lead global marketing strategy during its next growth phase. Reporting to the executive team, the role owns global positioning for the cloud-native banking SaaS platform and directs brand, digital, communications and demand-generation activity across key regions while collaborating closely with commercial and sales leadership.

Key Responsibilities

• Develop and execute a comprehensive global marketing strategy aligned to commercial objectives and long-term growth goals.
• Evolve brand positioning and mission messaging so Engine becomes the preferred partner for bank transformation programmes.
• Lead and develop a central marketing operations, brand, digital, content and design team; build and scale regional marketing functions in priority markets.
• Design and implement joint marketing initiatives with global system integrators, technology alliance partners and consultancies to drive indirect pipeline.
• Develop partner enablement programmes, toolkits and co-funded account-based campaigns targeting Tier 1 and Tier 2 banks.
• Own brand standards, corporate communications, PR and thought leadership activities in collaboration with the Starling Group Corporate Affairs team.
• Manage the digital ecosystem including website SEO, LinkedIn and flagship events; measure performance and ROI across channels.
• Work with Product, Sales and Executive teams to align marketing activity with product strategy and go-to-market priorities.
• Engage analysts and key influencers to position Engine as a trusted SaaS technology provider.
• Manage external agencies and partners to deliver high-quality, scalable output.

Qualifications

• 10+ years’ experience in senior marketing roles, ideally in B2B SaaS, core banking, digital banking or fintech.
• Proven track record building and executing partner marketing programmes with GSIs, consulting firms or major cloud providers.
• Experience leading and scaling marketing teams in fast-growth, international organisations.
• Demonstrated success delivering global marketing strategies across multiple regions.
• Strong understanding of digital marketing channels and modern marketing operations.
• Commercially astute with clear evidence of collaboration alongside sales and revenue teams.
• Confident leader with excellent stakeholder management, communication and storytelling skills.

Benefits And Growth

• 33 days holiday (including public holidays) plus birthday holiday; annual leave increases with service and option to buy or sell up to five extra days.
• 16 hours paid volunteering time per year.
• Salary sacrifice and company-enhanced pension scheme.
• Life insurance at 4x salary plus group income protection.
• Private Medical Insurance with VitalityHealth including mental health support.
• Partner retail and lifestyle discounts via Perkbox and other partners.
• Generous family-friendly policies.
• Cycle to Work, salary sacrifice gym partnerships and Electric Vehicle leasing schemes.
• Referral bonus incentive.