Marketing Director at Moneyhub, London, United Kingdom

Architect of the demand generation engine for an enterprise B2B2C fintech, tasked with translating product innovations into world-class GTM campaigns that deliver qualified pipeline for AI-driven categorisation, decisioning and payments solutions sold to banks, pensions and wealth platforms.

Key Responsibilities

• Define and execute a 12-month demand generation and GTM plan aligned to revenue targets and the product roadmap.
• Lead a lean internal team of three plus specialist agencies to generate an additional £2.2m+ qualified pipeline each month.
• Launch AI-first product features with integrated marketing support across core ICPs (Banking, Pensions, Wealth).
• Build and maintain strong alignment with Product, PreSales, Sales and executive stakeholders on ICP priorities and OKRs.
• Deliver sprint-based campaigns and continuous optimisation of top-of-funnel activity, MQL-to-SQL velocity and brand share of voice.

Qualifications

• B2B fintech marketing experience scaling an enterprise business from £10m to £20m ARR.
• Proven ABM practitioner targeting multiple stakeholders and enterprise personas within financial services.
• Hands-on HubSpot expertise with a data-obsessed approach to testing, iteration and ROI tracking.
• Strong communicator able to translate complex AI-driven products into simple, value-focused messaging.
• Player-manager comfortable leading both internal specialists and external agencies while remaining hands-on.
• Adaptable marketer experienced in the shift from SEO to answer-engine optimisation in an AI-driven landscape.
• Ambitious leader aiming for the CMO seat and international expansion.

Education

Unspecified

Benefits And Growth

• 5% company pension contribution from day one (employee 3%).
• 25 days annual leave rising to 30 after two years, plus bank holidays and holiday purchase scheme.
• Private medical, dental and optical cover including pre-existing conditions.
• 3 months family pay on becoming a new parent; enhanced permanent health and life insurance.
• Professional development allowance of time and money; £750 EV car scheme and cycle-to-work benefits.
• Remote-first role with home-office support and co-working access; must be commutable to London or Bristol.