Chief Marketing Officer (CMO) at The Collecting Group, London, United Kingdom

As Chief Marketing Officer at The Collecting Group, lead the development and execution of comprehensive marketing strategies for luxury collectibles platforms, emphasizing brand authority, audience expansion, and revenue generation through sustainable organic channels.

Key Responsibilities

• Develop and oversee organic growth initiatives in SEO, AEO, content, social media, and owned channels to foster a loyal, compounding audience.
• Establish a credible creator and influencer program targeting relevant communities.
• Create an editorial and content framework positioning platforms as authoritative resources for serious collectors.
• Forge distribution partnerships with media, collector clubs, and luxury ecosystems to broaden reach.
• Define market positioning, values, and consistent messaging for the group and its platforms across all channels and regions.
• Craft narratives that build trust among high-net-worth clients and encourage collaboration with industry partners.
• Collaborate across functions to structure B2B and trade relationships into scalable marketing channels.
• Identify and develop new revenue opportunities such as advertising, sponsorships, and audience monetization.
• Support geographic expansion and new category introductions through strategic marketing alignment.

Qualifications

• Proven success in scaling organic growth via content, editorial, or community strategies linked to commercial results.
• Experience marketing two-sided marketplaces with insight into buyer-seller interactions.
• Strong background in brand development with accountability for positioning, tone, and trust leading to measurable impacts.
• Track record in cultivating B2B and trade networks as formal marketing avenues.
• Demonstrated ability to establish thought leadership and industry authority beyond mere awareness.
• Comfortable in board-level presentations and strategic advocacy.
• Senior leadership experience in high-growth premium consumer sectors.
• Familiarity with luxury, automotive, collectibles, real estate, or similar high-value markets.
• Proficiency in leveraging AI for content, automation, and operations while prioritizing human judgment.
• Editorial experience from content or media organizations to cultivate authentic audience influence.
• Expertise in multi-geography marketing expansion, especially in Continental Europe.
• History of pioneering revenue models like ads, sponsorships, or monetized audiences.

Education

Master’s Degree