Director of Marketing at Ukio, Barcelona, Spain

Spearhead Ukio’s marketing operations comprehensively, from strategic planning to execution, to boost sales, foster expansion, and elevate the company’s status as a leading global housing provider in a dynamic scaleup setting.

Key Responsibilities

• Develop and direct the company’s worldwide marketing approach for B2B and B2C segments, ensuring alignment with overall business aims and expansion plans.
• Manage marketing’s role in revenue enhancement, including lead generation, demand building, and conversion optimization.
• Construct and refine the complete marketing pipeline, spanning from initial awareness to revenue realization and long-term customer value.
• Collaborate with sales and revenue groups to refine go-to-market tactics, elevate conversion rates, and speed up business development.
• Oversee unified campaigns across digital platforms, alliances, events, and outreach efforts to generate sustainable demand and broaden market footprint.
• Convert brand identity into effective promotional efforts that yield tangible growth outcomes.
• Experiment with and expand novel channels for customer acquisition, partnerships, and opportunities.
• Direct customer journey strategies using CRM and marketing technologies to optimize interactions, loyalty, renewals, and value over time.
• Create automated communication paths via email, SMS, and in-app features for user onboarding, retention, and re-engagement.
• Maintain robust data practices, audience targeting, and automation systems for efficient scaling.
• Assemble, guide, and nurture a top-tier marketing team, promoting a culture of responsibility, teamwork, and results focus.
• Set performance metrics and evaluation systems, relying on analytics and testing to refine outcomes.
• Adopt cutting-edge marketing tools and innovations to sustain a market advantage.

Qualifications

• At least five years in a senior marketing position, ideally with robust B2B focus.
• Track record of team leadership across diverse marketing functions.
• Demonstrated success in lead nurturing and automation, achieving clear ROI.
• Proficiency in overseeing paid media vendors and attaining superior campaign results.
• Strong analytical orientation with a focus on metrics.
• Hands-on experience with CRM systems and marketing automation platforms.
• Ability to elevate brands via comprehensive narrative campaigns that build audience connections.
• Background in real estate, hospitality, travel, or proptech preferred.
• Advanced data analysis capabilities.
• Superior project coordination and cross-functional communication skills.
• Innovative thinker excelling in high-velocity settings.
• Capacity for high-level planning combined with practical implementation.
• Deep knowledge of B2B marketing to convert plans into achievements.
• Familiarity with Google Ads, Meta Ads, LinkedIn, programmatic advertising, SEO fundamentals, and analytics configuration.
• Adaptability and initiative in startup or scaleup contexts, starting initiatives from inception.
• Enthusiasm for urban life, travel, design, and modern living.
• Team-oriented with personal accountability.
• Inquisitive, innovative, and willing to challenge norms in emerging markets.
• Narrative expertise encompassing emotional and practical aspects of housing and adaptable lifestyles.

Benefits And Growth

• Private health coverage through ALAN.
• Flexible compensation options via Payflow.
• Anniversary gift from Ukio.
• Team-building activities and office gatherings.
• Transportation allowance for roles involving travel per company guidelines.
• Office amenities including breakfast, fresh fruits, nutrition bars, complimentary coffee, tea, and popcorn.
• Vibrant company culture without dress code requirements.
• Diverse, international workplace with varied nationalities.
• Commitment to diversity, inclusion, and equal opportunities for all backgrounds.