Influencer Marketing Manager at Hadley Designs, Remote in Mexico

The Influencer Marketing Manager at Hadley Designs will lead the expansion of the creator affiliate program, cultivating partnerships with TikTok influencers to boost engagement, content creation, and revenue through strategic systems and community management.

Key Responsibilities

• Oversee sourcing team to maintain a pipeline of high-quality creators, approve qualified ones, reject poor fits, and refine the Ideal Creator Profile based on performance data
• Build and nurture relationships with rising creators, re-activate inactive ones with incentives, host weekly video audits, and guide high-potential creators toward VIP tracks
• Write and schedule daily creator emails with engaging content, track engagement, and repurpose successful hooks into actionable materials
• Lead WhatsApp community discussions with insights, wins, and reminders to sustain high energy and consistent posting
• Develop and deliver at least three weekly hook and script combinations by analyzing top-performing videos, updating creative briefs, and testing variations
• Drive qualified creator posts at scale, ensuring at least 50% of new sampled creators post and remain active
• Accelerate creator activation for posts within ten days of sample approval and integration into communities
• Maintain daily communications via email and WhatsApp to foster momentum, motivation, and sales growth

Qualifications

• Two to three years or more of experience in influencer or affiliate marketing, preferably in ecommerce
• Proven success in managing large creator networks and achieving performance metrics
• Strong writing and communication skills with expertise in crafting compelling hooks
• Analytical mindset for data-driven decision-making
• Excellent organizational skills and follow-through on multifaceted tasks
• Growth-oriented, collaborative, and proactive work ethic
• Familiarity with AI tools for content creation and optimization (preferred)

Benefits And Growth

• Remote-first work environment
• Flexible hours with core availability
• Paid time off and holidays
• Access to learning resources and professional development
• Free access to Hadley Designs products
• Regular interaction with leadership, including the CEO and CMO
• Stability from a decade-old family-founded, mission-driven brand