Senior Manager, Partnerships, Strategy & Design at Front Row, San Diego, US

Lead the development and execution of influencer and affiliate partnerships, crafting strategies that boost brand awareness, engagement, customer acquisition, and retention. Collaborate across teams like social media, performance marketing, and ecommerce channels, applying a data-centric mindset to drive innovative, creator-focused campaigns.

Key Responsibilities

• Develop and manage paid and organic influencer marketing strategies for major client accounts, supporting brand campaigns and retail initiatives.
• Oversee all partnership activities, from talent sourcing and negotiations to content briefing and delivery.
• Foster brand growth through influencer-led communications, tracking KPIs and optimizing performance with data insights.
• Handle campaign budgets, forecast investments, and analyze ROI for product launches.
• Convert brand goals into engaging influencer campaigns that resonate with target audiences.
• Direct creative development for ongoing and major influencer projects, producing platform-specific, authentic content.
• Craft compelling briefs and partner with creators to generate native, engaging material.
• Adapt influencer strategies to align with overall marketing and retail objectives.
• Leverage analytics tools and monitor competitors to inform trend-based, data-driven programs.
• Integrate partnerships with brand and media agencies to enhance multi-channel campaigns.
• Coordinate with PR teams for synchronized influencer and media efforts.
• Advise on influencer roles in omnichannel marketing and retail strategies.
• Provide leadership updates on progress, insights, and opportunities.
• Ensure seamless collaboration with social and performance teams for consistent brand narratives and KPI achievement.
• Set creative guidelines for influencer content to uphold brand standards and compliance.
• Approve influencer deliverables for alignment with brand voice and legal requirements.
• Monitor industry trends and share thought leadership to adapt client strategies.
• Apply analytics and testing to evaluate campaign impact and guide media choices.
• Establish best practices and processes for scaling marketing across channels.
• Define operational frameworks for 360-degree go-to-market planning.
• Supervise direct reports and manage daily campaign execution.
• Support business development with case studies and resources to attract new clients.
• Cultivate ties with talent agencies and platform representatives like Creator IQ.
• Optimize and expand internal partnership networks.

Qualifications

• 5-6 years of agency experience in communications, influencer marketing, PR, or similar fields, with hands-on management of high-growth influencer programs.
• Strong interpersonal and collaboration abilities.
• Expertise in problem-solving, prioritization, and decision-making.
• Proficiency in leading and communicating with diverse teams.
• Proven leadership in guiding peers and managing direct reports.
• High self-motivation, drive, and emotional resilience.
• Skill in building client and prospect relationships.
• Entrepreneurial focus on expanding existing and new business opportunities.
• Innovative thinking.
• Familiarity with tools like Creator IQ.

Benefits And Growth

• Health, dental, and vision insurance
• Paid time off
• 401K matching
• Summer Fridays
• Wellness and commuter benefits
• Collaborative team environment with experts
• Headquartered in SoHo, New York City, with offices in San Diego, Hamburg, and Bratislava
• Salary range: $105,000 - $120,000