Senior Influencer Manager at Trinny London, London, United Kingdom

Trinny London seeks a Senior Influencer Manager to oversee the global creator ecosystem, build authentic partnerships, and drive brand growth through strategic influencer initiatives in the beauty sector.

Key Responsibilities

• Lead the global influencer roadmap, including strategic partnerships, product seeding, and campaign cycles to influence the customer journey.
• Handle influencer identification, briefing, contracting, and performance management across micro to macro tiers, ensuring relevance, authenticity, and brand safety.
• Collaborate with global agencies on sourcing, contracting, coordination, and content review.
• Utilize influencer tools for analytics, developing data-driven strategies to optimize ROI and discover new talent.
• Direct the global organic seeding program to distribute products to key creators and foster genuine relationships.
• Serve as primary contact for creators, managing relationships with partners, PR agencies, and talent managers.
• Oversee paid partnerships, including contract negotiations, deliverables, usage rights, and timely payments.
• Respond to internal briefs, creating and presenting influencer marketing strategies for product launches.
• Develop detailed briefs for paid partners and agencies, ensuring compliance with brand guidelines and deadlines.
• Manage the full lifecycle of influencer initiatives, maintaining regulatory compliance, quality, and on-time delivery.
• Partner with marketing teams to integrate influencer content into brand materials for education and credibility.
• Work with events team to deliver flawless experiences, manage influencer attendance, and maximize organic content.
• Collaborate cross-functionally with PR, social, brand, product, creative, and paid media teams to align activities with business goals.
• Lead and mentor a team, promoting collaboration and innovation for successful campaign execution.

Qualifications

• Proven experience in influencer marketing, creator relations, or community management in beauty, fashion, or lifestyle sectors.
• Expertise in managing creator partnerships, negotiations, briefings, content approval, and performance evaluation.
• Strong storytelling and content development abilities to guide creators and agency partners.
• Analytical skills to interpret social analytics using tools like Traackr and Tribe, establish KPIs, and build measurement frameworks.
• Proactive, solutions-oriented approach with ability to excel in fast-paced, ambitious settings.
• Deep knowledge of creator economy, platform dynamics, and best practices on TikTok, Instagram, YouTube, and emerging channels.
• Experience in cross-functional collaboration and managing multiple stakeholders in dynamic environments.

Benefits And Growth

• Hybrid and flexible working with core hours, 25 days holiday, Wellbeing Days, Early Finish Fridays, and Summer Fridays.
• Welcome Starter Stack and swag.
• £500 annual Beauty Wallet for product allowance.
• Company discounts for self, friends, and family.
• Vitality health scheme, EAP, and Medicash including dental, optical, and audiological care.
• Annual personal training and development budget.
• Enhanced family-friendly packages for birthing and non-birthing parents.
• Pension scheme.
• Workplace nursery scheme.
• Cycle to work scheme.
• Office socials, T-Parties, summer and festive celebrations.
• Rewards and Recognition Scheme with gifts, vouchers, and additional leave for service length.