Influencer Marketing Manager at GoMining, Remote in Spain

Influencer Marketing Manager role focused on developing and expanding influencer strategies to drive at least 15% of new user acquisitions for the GoMining app, integrating strategy, partnerships, analytics, and performance elements.

Key Responsibilities

• Develop and expand GoMining’s influencer marketing strategy from the ground up.
• Identify influencer verticals, content formats, target regions, and creator categories.
• Oversee influencer operations using platforms like impact.com, including onboarding, tracking, payments, and reporting.
• Identify, assess, negotiate, and maintain influencer and creator relationships.
• Handle channel budgets and track unit economics.
• Initiate and refine campaigns on YouTube, TikTok, X, Telegram, podcasts, and additional platforms.
• Experiment with formats, messaging, calls-to-action, landing pages, and conversion processes.
• Collaborate with performance marketing and content teams for unified messaging.
• Establish reporting and analytics for CAC, LTV, attribution, conversion rates, and creator effectiveness.
• Expand effective partnerships and improve suboptimal campaigns.

Qualifications

• At least 2 years in influencer marketing, affiliate marketing, or partnerships.
• Familiarity with impact.com or comparable influencer/affiliate platforms.
• Solid knowledge of crypto, Web3, or DeFi sectors.
• Proficiency in attribution and analytics tools including AppsFlyer, GA4, Hotjar, One-links, and tracking systems.
• Data-driven mindset with emphasis on performance metrics.
• Excellent negotiation and relationship-building abilities.
• English at C1+ level; additional languages advantageous.

Benefits And Growth

• Professional development: funding for courses, conferences, and English classes (up to full coverage).
• Flexible work: remote or hybrid options with adaptable schedules across global teams.
• Generous leave: up to 28 vacation days, 8 company holidays, and 5 personal days annually.
• Recognition initiatives: formal performance evaluations and team recognitions.
• Engaging culture: international retreats, such as company residences in Cyprus.