Lead and expand a values-driven ambassador programme while building an influencer programme from the ground up for a remote, progressive dating and relationships platform.
Key Responsibilities
- Scale the existing Ambassador Programme into new markets and demographics while keeping it authentic.
- Design and launch an Influencer Programme focused on micro and mid-tier creators aligned with brand values.
- Create recruitment, onboarding, briefing and management frameworks for both programmes.
- Partner with brand, creative and performance teams to ensure initiatives support overall marketing objectives.
- Manage ongoing ambassador and influencer relationships to ensure partnerships are mutually beneficial and values-aligned.
- Track campaign performance, engagement and ROI and use insights to refine future strategy.
- Build operational systems and processes that enable scalable yet authentic programme growth.
- Champion community-led storytelling that amplifies the brand through authentic advocates.
Qualifications
- Proven experience building or managing ambassador and/or influencer programmes, ideally in lifestyle, community or tech sectors.
- Existing relationships with influencers, agents and managers; proven ability to source and pitch creators.
- Strong negotiation skills and relationship-driven approach aligned with progressive, sex-positive values.
- Highly organised and detail-oriented, comfortable handling multiple concurrent partnerships.
- Data-literate with the ability to use insights to inform strategy and report outcomes.
- Culturally aware and sensitive when working within inclusive and progressive communities.
- Bonus: experience with micro/mid-tier influencers in niche or values-led categories; familiarity with dating, social or community apps; experience managing influencer budgets, contracts or platforms.
Benefits And Growth
- Flexible working hours
- Unlimited paid time off
- Fully remote working arrangement
- Home office budget
- Learning & development budget
- On-demand therapy sessions and mental health support
- In-person team meet-ups
- Transparent compensation system
- Baseline Freedom Salary ensuring a minimum of £60,000 GBP per year
- Estimated total cash compensation £70,000 – £90,000 GBP depending on location