Manager of Influencer Marketing at OUAI, Los Angeles, United States

We’re looking for a Manager of Influencer Marketing to manage the day-to-day execution of OUAI’s influencer strategy, including relationship ownership, organic campaigns, creative mailers, and events. The role involves building authentic, high-impact programming and using emerging trends to continually refine the brand’s influencer approach.

Key Responsibilities

• Execute influencer marketing strategy to drive brand awareness, event planning, PR mailers, and long-term partnership growth
• Identify and prioritize relevant partner profiles across nano, micro, and macro tiers, including hair professionals
• Support scalable partnership models such as gifting, seeding, and organic creator engagement
• Collaborate cross-functionally with marketing, paid media, and social teams to ensure alignment on messaging and content usage
• Manage influencer outreach from initial contact through ongoing relationship development
• Monitor and report on evergreen and gifting campaign results, including engagement, creator output, and conversion performance
• Refine outreach strategies, campaign messaging, and partnership structures based on results and insights
• Track and share key learnings and trends across campaigns to inform future strategy and improve overall program performance

Qualifications

• 4+ years of experience in influencer marketing, creator partnerships, or talent management, preferably within beauty, lifestyle, or a closely related category
• Experience using Tribe Dynamics and other influencer tracking/reporting platforms
• Strong communication skills with a proven ability to build and maintain creator and industry relationships
• Highly organized with the ability to manage multiple partnerships, projects, and deadlines simultaneously in a fast-paced environment
• Comfortable working independently while collaborating cross-functionally across marketing, social, PR, and paid media teams

Education

Bachelor’s Degree

Benefits And Growth

• Annual Base Salary Range is $100,000 - $110,000K (based on experience) + potential for yearly bonus
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)