Global Social & Influencer, Assistant Marketing Manager at Love, Bonito, Singapore City, Singapore

Lead global social and influencer strategy for a leading womenswear brand, owning channel growth, content direction, creator partnerships and performance across multiple markets and platforms while reporting to the Global Brand Marketing Manager.

Key Responsibilities

• Design and continuously refine a global social and influencer strategy across Instagram, TikTok, Facebook, Threads, XHS and emerging platforms including livestreaming.
• Define channel strategies, content pillars and growth plans aligned to brand and business objectives.
• Spot emerging trends, platform changes and cultural moments to keep the brand differentiated and relevant.
• Oversee social content development from ideation to optimisation, ensuring platform-native, performance-driven storytelling and consistent brand voice.
• Build and scale a global influencer and creator strategy, managing relationships across key markets and creating campaign frameworks, briefings and playbooks.
• Serve as global brand guardian, partnering with local markets (SG, HK, PH, ID, MY) to align campaigns while preserving local nuance.
• Track, analyse and optimise social and influencer performance, define KPIs and reporting frameworks, and foster a test-and-learn culture.
• Lead a lean global social and influencer team and champion a social-first mindset across Brand, CRM, Performance Marketing and Commercial functions.

Qualifications

• 5+ years of experience in social media and influencer management, ideally in a fast-paced or global environment, with managerial experience preferred.
• Strong project management, multitasking and execution skills; able to handle multiple priorities and deadlines.
• Performance-driven mindset with analytical acumen and fluency in data, reporting and optimisation.
• Excellent communication and collaboration abilities across diverse internal and external stakeholders.
• Creative thinking, problem-solving skills and a hunger for results.
• High degree of professionalism, work ethic and keen attention to detail.
• Up-to-date knowledge of social media trends, digital marketing and content creation best practices.
• Proficiency in video-editing software (Premiere Pro, Final Cut Pro or CapCut); comfort being on camera.
• Photography, videography and basic graphic design experience is a plus.
• Alignment with company values: People Matter, Go Above & Beyond, Be Bold Be Creative, Always Keep It Real, Growth Mindset, We’re Better Together.

Education

Bachelor’s Degree