Influencer Marketing & PR Analyst US at Birdman, Guadalajara, Mexico

Birdman seeks an Influencer Marketing & PR Analyst for the US market to drive brand visibility and cultural relevance via influencer partnerships and public relations efforts, supporting the company’s expansion in plant-based foods.

Key Responsibilities

• Develop and implement US influencer marketing strategies that align with overall brand and market entry goals.
• Establish creator profiles, tiers, and partnership models to advance brand awareness and positioning.
• Oversee full-cycle influencer campaigns, from briefing and negotiation to execution, content delivery, and results assessment.
• Cultivate and maintain a robust network of creators across various platforms and communities.
• Manage PR activities such as product seeding, launch events, and brand activations.
• Spot opportunities for earned media like organic shoutouts, product integrations, and timely cultural tie-ins.
• Conduct negotiations with influencers to secure mutually beneficial partnerships that meet brand objectives.
• Handle agreements, outputs, schedules, and regulatory compliance, including FTC standards.
• Partner with social media teams to promote influencer-generated content through organic and paid efforts.
• Select top-performing content for integration into broader marketing channels like user-generated content, advertising, websites, and emails.
• Monitor current trends, formats, and discussions on US platforms.
• Measure campaign effectiveness using metrics for awareness, engagement, reach, and brand influence.
• Produce detailed reports featuring insights, key takeaways, and actionable suggestions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Proficiency in English at an advanced or native level for both speaking and writing.
• 4–6 years in influencer marketing, PR, brand partnerships, or comparable positions.
• Demonstrated work with US-based influencers and creators.
• Prior involvement in brand introductions or initial market expansion phases (preferred).
• Experience in lifestyle, wellness, food and beverage, or culture-focused brands (advantageous).
• Expertise in managing influencer relationships and negotiations.
• Knowledge of PR tactics and earned media strategies.
• Analytical approach to performance evaluation and optimization.
• Familiarity with tools like Upfluence, GRIN, CreatorIQ, Traackr, or equivalents.
• Solid grasp of Instagram, TikTok, YouTube, and rising platforms.
• Proficiency in overseeing contracts, deliverables, and project timelines.

Education

Bachelor’s Degree