Influencer Marketing Manager - APAC at The Beauty Tech Group Trading Limited, Manchester, GB

Lead the development and execution of high-impact influencer marketing strategies across the APAC region to drive brand awareness, engagement, and commercial performance within the beauty-tech sector.

Key Responsibilities

• Develop and implement regional influencer marketing strategies aligned with business objectives.
• Lead end-to-end influencer campaigns across multiple APAC territories and manage them to measurable results.
• Define KPIs, monitor performance, and use data insights to optimise ROI.
• Build and maintain relationships with influencers, creators, agencies, and key regional partners.
• Manage influencer budgets, negotiate contracts, and ensure efficient campaign delivery.
• Collaborate with local market teams to ensure campaigns are culturally relevant and aligned with regional goals.
• Monitor regional social trends, platform developments, and competitor activity to identify growth opportunities.
• Support cross-functional delivery of influencer events, product launches, and wider campaigns.
• Mentor and support team members to foster high performance and development.

Qualifications

• Strong knowledge of the APAC influencer landscape, including key markets such as Australia, Singapore, Hong Kong, Japan, South Korea, and Southeast Asia.
• Proven experience developing and delivering influencer campaigns in beauty, wellness, lifestyle, or consumer technology.
• Understanding of regional consumer behaviour, cultural nuances, and social media trends across APAC.
• Experience managing budgets and negotiating influencer partnerships to maximise ROI.
• Ability to create data-led influencer strategies that drive awareness, engagement, and commercial results.
• Experience managing or mentoring team members in a fast-paced marketing environment.
• Strong analytical skills with experience measuring campaign performance and applying insights.
• Excellent communication and relationship-building skills for managing multi-market stakeholders.
• Strong project management and organisational skills for handling multiple campaigns simultaneously.

Education

Unspecified

Benefits And Growth

• 25 days holiday (increasing with service) plus holiday buy scheme.
• Auto-enrolment pension scheme.
• Work-from-home Wednesday.
• Onsite café, gym, and free parking.
• Staff discounts on company brands.
• Subsidised travel, Cycle to Work, and EV/Tech schemes.
• Supported studies, Employee Assistance Programme, and enhanced family leave.
• Social events, office brunches, and career development opportunities.