Marketing Manager at The Beauty Tech Group Trading Limited, Manchester, United Kingdom

Seeking an Influencer Marketing Manager to enhance influencer strategies throughout European regions, collaborating within a dynamic team to boost brand visibility, audience interaction, and revenue generation.

Key Responsibilities

• Develop and implement effective influencer marketing strategies across various territories to increase brand awareness, engagement, and sales.
• Oversee complete influencer campaigns, aligning them with business goals and ensuring quantifiable outcomes.
• Establish performance indicators, track campaign results, and apply data analysis to improve strategies and enhance return on investment.
• Cultivate relationships with influencers, content creators, and agencies to promote seamless partnerships and brand consistency.
• Guide and develop team members to build capabilities, encourage professional advancement, and achieve superior performance.
• Handle influencer budgets, negotiate agreements, and ensure efficient, results-driven campaign delivery.
• Monitor industry developments, competitor actions, and new platforms to update approaches and uncover opportunities.
• Partner with other departments to organize influencer events, product introductions, and campaigns meeting targeted objectives.

Qualifications

• In-depth understanding of EU markets and cultures for creating pertinent campaigns.
• Demonstrated success in influencer marketing, particularly scaling campaigns in beauty, wellness, or tech sectors.
• Proven ability to manage budgets for campaigns, focusing on efficiency and optimal impact.
• Expertise in crafting and deploying influencer strategies that enhance brand awareness, engagement, and sales.
• Background in leading or mentoring teams, promoting a high-performance environment and meeting goals.
• Advanced analytical abilities, including experience in measuring and reporting campaign metrics.
• Innovative and creative mindset for designing audience-resonant campaigns that yield results.
• Superior communication skills in writing and speaking, for persuasive pitches and robust influencer connections.
• Exceptional organizational and project management skills to juggle multiple campaigns and deadlines in a dynamic setting.

Education

Unspecified

Benefits And Growth

• 25 days of annual leave, increasing with tenure, plus a holiday purchase option.
• Automatic enrollment in a pension plan.
• Remote work every Wednesday.
• Access to an onsite café, gym, and complimentary parking.
• Employee discounts on products from CurrentBody Skin, ZIIP Beauty, and Tria Laser.
• Subsidized commuting, Cycle to Work program, and EV/technology schemes.
• Support for further education, an employee assistance program, and improved family leave policies.
• Social gatherings, office brunches, and opportunities for career progression.