Influencer Marketing Manager at Freddies Flowers, London, United Kingdom

Experienced Influencer Marketing Manager role at Freddie’s Flowers, leading UK influencer strategy, managing partnerships to drive subscription and gifting sales via voucher codes, supporting German market, and achieving monthly performance targets.

Key Responsibilities

• Identify and research potential influencers and content creators for the UK market aligning with brand values, audience, and goals
• Reach out to influencers via email, social media, or other channels to establish partnerships
• Negotiate with influencers for optimal social media posts and placements on gifting and commission basis
• Manage influencer relationships, including content briefing and product delivery
• Coordinate creation and delivery of content assets ensuring alignment with brand guidelines and objectives
• Track, analyze, and forecast campaign performance metrics, providing reports and insights for optimization
• Manage, support, and develop the DE Influencer Marketing Executive to expand the German market
• Develop and lead UK and DE influencer marketing strategy to meet targets
• Stay updated on industry trends, best practices, and emerging platforms to improve strategies

Qualifications

• Highly motivated and performance driven to achieve sales targets
• Excellent negotiator, communicator, and relationship builder
• Highly organised, detail-oriented self-starter
• Right to work in the UK
• Resilient, results-focused, and data-driven as a primarily sales-oriented role

Benefits And Growth

• Option to buy extra holiday days
• Discounted flowers for friends and family
• Work from home where applicable
• Learning and development support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events