Associate Director / Senior Manager, Social & Influencer at Graza, Brooklyn, United States

Lead Graza’s social media and influencer efforts by directing strategy, content, partnerships, and community activations to increase brand visibility and engagement while managing a small team.

Key Responsibilities

• Develop and execute social-first content strategies and calendars across Instagram, TikTok, and emerging platforms.
• Define and manage influencer and creator programs, including talent campaigns, VIP gifting, and in-person activations.
• Oversee community engagement initiatives and evergreen seeding programs in collaboration with the Community Manager.
• Manage the monthly social and influencer marketing budget and optimize spend against brand priorities.
• Report performance insights to cross-functional stakeholders and extend social impact across other marketing channels.
• Lead, mentor, and support a team of three in all content creation, filming, editing, and influencer communications.

Qualifications

• 8+ years of experience in social, content, or influencer marketing, including at least 2 years in-house at a consumer brand.
• Minimum 1 year of people-management experience.
• Proven ability to manage meaningful social and influencer budgets with resourcefulness.
• Strong communicator experienced working with external partners, vendors, and agencies.
• Highly organized, detail-oriented, proactive, and equally creative and strategic.
• Collaborative team player with a clear POV on effective social and influencer programs.

Benefits And Growth

• Base salary range $140,000-$160,000 annually, plus potential bonuses and equity.
• Fully covered medical, dental, and vision plans.
• Flexible paid time off and additional standard benefits.