Influencer Marketing Specialist - Early Careers at TP-Link Systems Inc., Irvine, United States

TP-Link Systems Inc. is seeking an entry-level Influencer Marketing Specialist to aid in managing influencer initiatives for home networking and smart home products, with emphasis on YouTube video content and comprehensive campaign operations.

Key Responsibilities

• Facilitate influencer campaign implementation aligned with team objectives to maintain steady production of premium content.
• Source and collaborate with suitable influencers, prioritizing YouTube creators and extending reach to Instagram and TikTok formats.
• Oversee complete campaign processes from influencer selection and negotiations to onboarding, contracts, tracking links, product distribution, content approval, payments, performance evaluation, and final reports.
• Monitor essential metrics such as views, traffic, engagement, and sales conversions, offering insights for refining campaigns and influencer choices.
• Remain informed on emerging platform developments, talent pools, and industry standards to identify growth opportunities and boost effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Economics, or equivalent discipline.
• Minimum one year in influencer marketing, digital marketing, or comparable area.
• Exceptional organization and operational proficiency in handling contracts, guidelines, finances, logistics, and timelines.
• Proficiency in coordinating substantial monthly video outputs and interpreting influencer and performance data.
• Robust negotiation and interpersonal abilities with creators, agencies, and internal stakeholders.
• Flexible, proactive issue-resolver in dynamic environments with an optimization-oriented approach.
• Foundational grasp of metrics including CPM, CPC, conversions, and ROI to enhance processes.
• Valid ongoing US employment eligibility without sponsorship requirements.
• Desired: Demonstrated influencer marketing achievements with quantifiable impacts.
• Desired: Familiarity with consumer electronics and crafting engaging product narratives.
• Desired: In-depth knowledge of YouTube long-form and social platforms like TikTok and Instagram.
• Desired: Innovative perspective on digital and influencer trends for engaging campaign concepts.
• Desired: Awareness of compliance, disclosure, and legal guidelines for collaborations.
• Desired: Expertise in content development and narrative techniques.
• Desired: Inquisitive creativity for generating fresh influencer strategies.
• Desired: Proficiency in branding, online planning, audience engagement, outreach, content production, and market dynamics.
• Detail-focused executor who communicates effectively and fosters solid partnerships.
• Performs well in high-energy settings.

Education

Bachelor’s Degree

Benefits And Growth

• Annual salary between $50,000 and $70,000
• Complimentary snacks and beverages
• Comprehensive employer-covered medical, dental, and vision plans (partial dependent support)
• Employer contributions to 401k retirement plans
• Twice-yearly evaluations with yearly compensation adjustments
• Wellness perks featuring complimentary gym access
• Seasonal group activities for team cohesion
• Inclusive, development-focused culture emphasizing diverse viewpoints and career advancement