Director of Influencer Marketing (Remote in Austin Texas) at PetLabCo., Remote in United States

Lead and scale a global influencer marketing program for a high-growth DTC pet supplement brand, integrating creator content with performance advertising across Meta, TikTok, and YouTube to drive both brand awareness and direct-response results.

Key Responsibilities

• Design and execute global influencer marketing strategy spanning macro, mid-tier, and micro creators
• Build high-volume workflows to engage 100–500+ creators monthly
• Source, recruit, brief, negotiate, and manage creator relationships end-to-end
• Develop creative briefs that produce organic and paid-ad-optimized content
• Partner with paid media teams to feed influencer assets into Meta Partnership Ads, TikTok Spark Ads, and whitelisting programs
• Establish scalable systems, reporting, automation, and AI-assisted processes
• Hire, coach, and grow an in-house influencer team
• Continuously test formats, content styles, and structures to lift performance

Qualifications

• 3–6+ years managing or scaling influencer programs in DTC, e-commerce, or CPG
• Proven track record turning influencer channels into measurable revenue drivers
• Strong experience with large creator networks and performance-driven campaigns
• Deep knowledge of Meta Partnership Ads, TikTok Spark Ads, creator whitelisting, and dark-post usage
• Excellent creative judgment for social content performance
• Ability to write clear influencer briefs and manage analytics/reporting tools
• Hands-on, organized, and systems-oriented operator comfortable in high-growth startup settings
• Experience building and leading influencer teams

Benefits And Growth

• $115,000–$150,000 base salary plus bonus
• 20 days PTO (excl. bank holidays)
• Medical, Vision, Dental, Life, Short- & Long-Term Disability Insurance
• 401K
• Generous learning & development budget
• Monthly remote-work stipends (internet, Uber Eats coffee/bagel/lunch)
• Equal opportunity employer committed to diversity and inclusion