B2B Content & Growth Marketing Manager - befristet bis Jan. 2028 at Bring! Labs AG, Berlin, DE

Drive measurable B2B growth for a leading mobile advertising platform by producing high-impact content, executing data-driven lead generation campaigns, and nurturing contacts through CRM across the full customer journey in the DACH FMCG and retail sectors.

Key Responsibilities

• Create industry reports, success stories, blog articles and LinkedIn posts based on data insights
• Design audience-specific content formats aligned to the entire customer journey
• Build and optimise inbound, marketing-automation and account-based-marketing funnels in collaboration with sales
• Plan and execute email marketing and newsletters
• Manage and track campaigns inside HubSpot while monitoring KPIs for continuous performance improvement

Qualifications

• Completed degree or vocational training in marketing, communications, business or a related field
• Minimum 5 years of experience in content marketing, copywriting or B2B journalism
• Proven track record in lead generation and contact reactivation
• Strong command of KPIs, data storytelling and data visualisation
• Solid HubSpot expertise (Marketing Hub, Content Hub, workflows, sequences) or equivalent CRM proficiency
• Skilled in using AI tools for research, structuring and efficiency
• Media industry or digital marketing experience within retail/FMCG is advantageous
• Native German and fluent English (written and spoken)

Benefits And Growth

• Modern office workspace in central Berlin with complimentary barista-grade coffee
• Latest MacBook/HP laptop plus accessories
• 25 days of annual leave plus one extra day off on your birthday
• Hybrid working model with flexibility to work from home
• BahnCard 50 for environmentally friendly travel
• Company-wide social events in Zürich every six months with travel and accommodation covered