Senior Growth Marketing Manager responsible for owning REE Medical’s demand-generation engine, including paid media, SEO, influencer marketing, conversion optimization, and lead nurturing through HubSpot to drive lead volume, quality, and cost-per-consultation performance.
Key Responsibilities
- Manage external agency partners across paid media, SEO, and influencer channels with weekly performance reviews, test design, and optimization.
- Own daily, weekly, and monthly lead-volume, lead-quality, conversion-rate, and cost-per-consultation targets.
- Lead conversion-rate recovery workstream across the marketing-to-sales funnel.
- Manage paid-media performance across Google, Meta, YouTube, and emerging platforms including budgets, targeting, creative testing, and channel mix.
- Oversee SEO agency strategy and roadmap, including content, keyword priorities, competitive gap closure, and AI-search readiness.
- Manage influencer campaigns including partner selection, creative briefing, and performance measurement.
- Own landing-page strategy, conversion-rate optimization, lifecycle email, and funnel testing across paid and organic channels.
- Lead customer referral program strategy, platform administration, incentives, and integration with HubSpot and payment systems.
- Own HubSpot strategy, journeys, architecture, lead scoring, MQL/SQL definitions, attribution, and campaign structure.
- Partner with Marketing Analyst on channel deep-dives, experimentation, and pipeline diagnostics.
- Develop weekly and monthly performance reports for CMO and contribute to board-level updates.
- Support annual planning, budget allocation, and multi-year growth roadmap.
- Model ethical, data-driven practice and mentor team members as marketing organization scales.
Qualifications
- Bachelor’s degree in Marketing, Business, Economics, or related field; equivalent professional experience accepted.
- 7+ years of growth marketing, performance marketing, or demand-generation experience with direct ownership of paid-media budgets and lead-generation pipelines.
- Proven track record managing external agency relationships and holding them accountable to performance metrics.
- Hands-on HubSpot experience with Marketing Hub roadmap, workflows, lead scoring, attribution, and integrations.
- Experience designing and building full-lifecycle lead-nurturing programs with measurable impact on conversion and pipeline velocity.
- Self-starter with strong strategic thinking and hands-on execution mindset.
- Strong analytical skills including Google Analytics (GA4), Google Tag Manager, Looker or Power BI.
- Demonstrated experience with conversion-rate optimization, A/B testing, landing-page strategy, and funnel analytics.
- Advanced Excel skills and comfort building data-driven business cases.
- Strong written and verbal communication, including presenting performance results to senior leadership.
- Experience in regulated, compliance-sensitive, or healthcare-adjacent categories preferred.
- Empathy for veteran community and military affiliation advantageous.
Benefits And Growth
- Competitive salary range of $125,000–$155,000 per year depending on experience.
- Comprehensive health, dental, and vision insurance with company-sponsored life insurance.
- Retirement savings plan with company match.
- Vacation, sick time, and holidays.
- Ongoing training, development programs, and advancement opportunities.
- Flexible work schedules and remote-first environment with annual company-wide conferences.
- Employee assistance program, product discounts, recognition programs, and company-sponsored social events.
- Ability to attend Annual Company Conference and onsite leadership meetings twice per year.