Senior Growth Marketing Manager at LawnStarter, Remote in United States

Lead the creation and execution of paid acquisition strategies for service professionals in key markets, managing the full funnel from advertising to activation to enhance supply growth in a two-sided marketplace platform.

Key Responsibilities

• Develop and manage paid campaigns across social media, search engines, and job platforms to recruit and activate service professionals.
• Design, test, and optimize landing pages and signup processes to improve conversion rates.
• Create and iterate ad creatives tailored to professional motivations like earnings and flexibility.
• Allocate marketing spend across markets based on supply needs, demand, and economic factors.
• Analyze data from signups and activations to refine targeting and channel strategies.
• Collaborate with product, operations, and analytics teams to streamline post-signup processes.
• Establish reporting dashboards tracking metrics such as cost per activated professional and time to first service.
• Forecast supply requirements and model acquisition scenarios in partnership with growth and finance teams.

Qualifications

• Experience managing large-scale budgets on platforms like Google and Meta with hands-on execution.
• Expertise in paid social and interrupt marketing channels including Meta, LinkedIn, and TikTok.
• Proficiency in conversion optimization for landing pages and signup flows through experimentation.
• Background in supply-side acquisition for marketplaces, such as drivers or taskers (preferred).
• Strong data analysis skills to inform strategies from performance and activation metrics.
• Ability to build strategies in ambiguous environments without established playbooks.
• Familiarity with AI tools for creative generation, data analysis, and insights.
• Accountability for end-to-end outcomes including activation and revenue impact.

Education

Unspecified

Benefits And Growth

• Base salary ranging from $150,000 to $180,000 USD
• Comprehensive medical, dental, and vision healthcare coverage
• Fully remote work flexibility across the US
• 401(k) retirement plan
• Unlimited paid time off focused on results