Marketing Manager at Station A, Remote in United States

Station A, a tech firm innovating in clean energy transactions, seeks a Marketing Manager to establish and grow its marketing framework. This position focuses on market education, enhancing trust among enterprise clients, and aiding intricate sales processes by crafting persuasive stories and solidifying marketing operations to guide prospects from interest to commitment.

Key Responsibilities

• Support sales-qualified leads with targeted content, nurture campaigns, and interaction points to boost trust and streamline sales discussions.
• Lead quality-driven inbound demand generation, emphasizing high-intent marketing-qualified leads that advance to sales-qualified leads, while refining qualification and nurturing tactics in collaboration with sales.
• Manage HubSpot for accurate lifecycle management, data integrity, and analytics to align marketing efforts with go-to-market strategies.
• Develop and execute the content editorial schedule, creating concise, impactful materials that convey the platform, marketplace, and results in terms relevant to buyers.
• Collaborate with external marketing partners to define objectives for advertising, search optimization, retargeting, and creative assets, ensuring alignment with sales activities.

Qualifications

• At least 6 years in B2B marketing, preferably in climate, energy, SaaS, or marketplace sectors.
• Advanced expertise in HubSpot for comprehensive marketing applications beyond basic emailing.
• Knowledge of clean energy, real estate, infrastructure, or related ESG fields.
• Background in targeting enterprise or multi-decision-maker audiences, such as in commercial real estate, infrastructure, or energy.
• Exceptional writing skills for simplifying complex subjects with clarity and assurance.
• Proven track record in managing content calendars and delivering materials reliably.
• Ability to collaborate across sales, product, and executive teams.
• Proficiency in data analysis to connect marketing initiatives to overall business results.
• Preferred: Product marketing and category development experience; skill in deriving insights and stories from data; prior role in a fast-scaling startup.

Benefits And Growth

• Remote work setup for U.S. residents with access to co-working spaces.
• Unlimited flexible paid time off.
• 15 paid holidays each year.
• Annual remote work allowance of $600.
• Professional development fund of $500 annually.
• Full coverage for medical, dental, and vision plans.
• Base salary range of $111,000 to $122,000 based on location, plus performance bonus and equity grants.