Senior Demand Generation Specialist at ECP, Remote in United States

Senior role focused on building and optimizing marketing programs that generate qualified sales pipeline for a senior living SaaS platform, with direct ownership of full-funnel performance and integration of AI workflows to improve speed and results.

Key Responsibilities

• Own pipeline contribution targets from marketing campaigns
• Design and run full-funnel demand generation programs across paid media, email, content, and events
• Develop and manage lead generation, nurturing, and routing programs in HubSpot
• Drive conversion rate optimization across the funnel stages from visitor to opportunity
• Conduct A/B testing on campaigns, landing pages, and emails
• Integrate and leverage AI tools and agent-based workflows to enhance campaign performance
• Manage paid media channels as part of pipeline strategy
• Deliver pipeline-focused campaign reporting and work with Sales on lead quality and SAL conversion

Qualifications

• 4+ years in demand generation, performance marketing, or related field
• Proven track record of owning and hitting pipeline targets
• Hands-on experience with Google Ads and Meta Ads
• Strong HubSpot proficiency including workflows, segmentation, and reporting
• Solid understanding of full-funnel metrics including MQL, SAL, and opportunity creation
• Experience applying funnel data to inform campaign decisions
• Hands-on use of AI tools or automations within marketing
• Strong written communication and cross-functional collaboration skills
• Comfortable working directly with Sales, Creative, and Leadership teams