Drive strategic revenue growth in the North American video games market by securing valuable partnerships with global publishers, utilizing expertise in data analytics and creative marketing from Keywords Studios.
Key Responsibilities
- Identify, prospect, and close high-value deals targeting major global game publishers and developers
- Expertly promote the full suite of Engagement marketing services across the game lifecycle, including strategy and analysis with Keywords Introspection, social and influencer marketing, public relations and partnerships, and creative production
- Develop and implement a sales roadmap prioritizing high-growth accounts in gaming to exceed annual revenue targets
- Build and maintain senior-level relationships with marketing and publishing teams at leading video game companies
- Collaborate closely with global creative and production studios to deliver integrated, world-class marketing solutions
- Represent the brand as an ambassador at key industry events such as GDC, Summer Game Fest, PAX, and Gamescom
Qualifications
- Deep industry expertise from working directly with or for global video game publishers, with insider knowledge of game marketing and sales
- Over 5 years of proven success in business development roles, specifically in video games or related marketing sectors
- Comprehensive understanding of the global gaming ecosystem, including platform trends, player behaviors, and influencer and social media landscapes
- Established and active network of contacts within the North American gaming industry, including publishers, developers, and agencies
- Exceptional storytelling and presentation skills to convey marketing services with a focus on ROI for game executives
- Self-motivated with the discipline to independently manage sales cycles under global leadership structure