GTM Engineer at Modash, Remote in United Kingdom

Modash seeks a GTM Engineer to bridge marketing and sales gaps by owning demo call processes and launching outbound initiatives in a hybrid self-serve and sales-led model.

Key Responsibilities

• Manage end-to-end call qualification using the internal Leadgate AI tool, collaborating with leadership to refine prospect criteria and optimize the demo booking page for copy, design, and form fields.
• Develop an enhanced rejection experience for non-ICP demo requests, directing users to self-serve options with improved flows, resources, AI demos, and copy to boost brand perception and self-serve revenue.
• Oversee the cold outbound email program, starting as the agency liaison for list approvals, copy creation, strategy, and operations, then deciding on scaling approaches like in-house builds or expansions.
• Create initiatives to engage ICP trial users who do not book sales calls, aiming to increase the conversion rate from 10% to drive higher business impact.

Qualifications

• Proficient in outbound strategies, including tools such as Clay and Instantly, with expertise in ensuring seamless data integration with HubSpot CRM.
• Proven track record in developing outbound programs from the ground up in B2B SaaS environments.
• Strong writing skills for independent creation of website copy and email content without external support.
• Skilled in problem-solving, autonomous decision-making, high-output delivery, and iterative improvements.
• Eager to acquire new knowledge as needed for diverse challenges in the role.
• Foundational understanding of marketing principles like the 4Ps and B2B buying behaviors, possibly from prior roles.
• Experience in early-stage companies or personal ventures.
• Familiarity with hybrid go-to-market models involving self-serve and sales-led elements.

Benefits And Growth

• Flexible schedule aligned with EU business hours, allowing autonomy in daily routines as long as deliverables are met.
• Unlimited paid time off to support work-life balance and peak performance.
• Fully remote work from anywhere in Europe with stable internet, emphasizing trust in team members.
• Support for professional growth through funding for courses, books, or conferences.
• High level of ownership and minimal bureaucracy, enabling quick implementation of ideas.