Growth Marketing Manager at Valsoft Corporation, Remote in United Kingdom

Seeking a strategic Growth Marketing Manager to spearhead business expansion for collectionHQ’s software suite. This position emphasizes data-informed tactics, content development, and collaboration with a GTM Engineer to enhance sales pipelines, brand visibility, and revenue through multi-channel initiatives.

Key Responsibilities

• Develop and implement marketing strategies in partnership with the GTM Engineer to boost pipeline and revenue growth.
• Identify and refine target audiences and ideal customer profiles to enhance campaign performance and lead quality.
• Design and optimize full-funnel demand generation programs from awareness to revenue.
• Lead AI-supported content production in various formats, ensuring brand alignment and high performance for campaigns and sales materials.
• Collaborate with product and customer teams to craft effective messaging and content.
• Manage and enhance marketing channels including website, social media, email, and paid advertising.
• Oversee marketing efforts for trade shows, focusing on pipeline generation and ROI.
• Analyze campaign performance across the funnel and produce reports on marketing ROI using data and AI tools.
• Develop attribution models to evaluate channel and campaign impacts on pipeline and revenue.
• Foster sales alignment to improve lead quality, conversions, and pipeline advancement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 4 years of professional marketing experience.
• Demonstrated success in accelerating pipeline growth.
• Deep knowledge of digital marketing and demand generation practices.
• Proven track record in producing effective written and visual content.
• Practical experience with AI tools for marketing applications.
• Skill in refining AI-generated content to meet quality standards.
• Strong communication and narrative abilities.
• Proficiency in tools such as Google Analytics and HubSpot.
• Experience collaborating with GTM or growth-oriented teams.

Benefits And Growth

• Entrepreneurial atmosphere with diverse daily challenges and significant business influence.
• High levels of autonomy and immediate ownership of responsibilities in a trusting team environment.
• Opportunities for substantial career advancement within an expanding global software organization.
• Culture emphasizing ongoing learning and improvement in products, processes, and personnel.
• Global operations enabling interaction with international customers and teams across the UK, North America, Europe, and more.