Senior Manager, Web & Digital Growth at M-Files, Remote, US

Lead the strategic evolution of the global website as a key driver of high-intent demand and revenue growth. Treat the site as a core product, owning its strategy, roadmap, and performance while integrating AI to enhance analytics, personalization, experimentation, and user journeys for improved conversions and pipeline impact.

Key Responsibilities

• Develop and oversee website strategy and digital experience vision, managing a roadmap focused on pipeline growth.
• Establish intake processes and apply AI for prioritization to maintain strategic focus and conversion optimization.
• Enhance demo and sales inquiry performance through ICP-based journeys, AI-driven friction identification, and structured A/B testing.
• Optimize conversion architecture with key metrics including high-intent rates, demo growth, and website-influenced pipeline.
• Implement AI-powered personalization tailored to industry, behavior, source, and buyer stage for dynamic content adaptation.
• Define KPIs linking web activity to revenue outcomes and use AI for trend analysis, forecasting, and automated dashboards.
• Ensure brand consistency and performance through AI testing and collaboration with marketing teams.
• Optimize for semantic, AI search, and content structuring to boost visibility in traditional and emerging search engines.
• Integrate AI into team operations for briefs, QA, reporting, and governance while mentoring the web team.
• Collaborate with product, sales, and demand generation teams to align on lead quality and execute sprints.

Qualifications

• 8–12+ years in B2B SaaS web strategy, growth, or conversion rate optimization.
• Demonstrated track record of boosting demo and high-intent lead generation.
• Experience managing roadmaps and prioritizing cross-functionally.
• Strong analytical abilities to correlate web metrics with pipeline results.
• Practical expertise with AI in marketing workflows and experimentation.
• Effective stakeholder influence, judgment, and executive presence.
• Digital product general manager mindset with a focus on high-intent growth.
• Data-driven, hypothesis-led approach that is AI-forward and operationally disciplined.
• Structured prioritization skills, including the ability to decline non-essential requests.

Education

High School or equivalent

Benefits And Growth

• Remote work flexibility to support work-life balance.
• 401K matching up to 25% of employee contributions, capped at IRS maximum.
• Comprehensive health insurance options including PPO and HDHP/HSA plans.
• Dental and vision coverage.
• Life insurance equivalent to one times employee salary.
• Employer-paid short-term and long-term disability insurance.
• Flexible Spending Account for medical and dependent care.
• Collaborative environment guided by principles of ownership, kindness, and customer focus.
• Opportunities for professional development in a growing global company.