Lead marketing efforts at Mythwright, a games publisher specializing in Steam titles, to boost organic and paid traffic, wishlist conversions, and post-launch revenue through strategic optimization and innovative campaigns.
Key Responsibilities
- Optimize the growth funnel for organic and high-ROI inorganic channels to enhance wishlist accumulation, including effective campaign execution, store page improvements, targeted messaging for reviews, creative experimentation across platforms, and agency collaboration for assets like trailers and key art.
- Monitor, analyze, and report on game performance using weekly-updated dashboards, tracking organic and paid metrics, delivering actionable ROI insights, and aligning with developer goals for strategic adjustments.
- Enhance inbound developer inquiries by cultivating a robust online presence, launching targeted campaigns for submissions, and refining outreach tactics to boost conversion from contacts to partnerships.
Qualifications
- Inventive and entrepreneurial mindset with a passion for data-driven experimentation and tangible results, equally adept at analytics and creative campaign delivery.
- Proven games industry experience, especially in funnel optimization and successful Steam wishlist campaigns.
- Rapid learner capable of processing and applying complex data swiftly.
- Strong communication skills for crafting clear summaries and decisive action plans.
- Persistent, hands-on approach to both strategic planning and operational execution.
Benefits And Growth
- Two-week company-wide summer break for rejuvenation.
- Two-week winter break in addition to standard holiday entitlements.