Sr. Growth Marketing Manager at Pepper, Remote in United States

Pepper, a dynamic DTC intimate apparel brand empowering small-chested women, seeks a Senior Growth Marketing Manager to lead the full-funnel acquisition strategy, scaling profitable customer growth across paid channels while focusing on high-LTV segments to propel the company forward.

Key Responsibilities

• Develop and execute paid media strategies across channels like Meta, Google, TikTok, affiliates, and emerging platforms to achieve scalable new customer acquisition
• Manage full-funnel campaigns including targeting, creative development, bidding, and optimization
• Oversee media buyers or agencies with clear performance metrics and ROI accountability
• Handle daily media mix to meet traffic, customer, LTV:CAC, and ROI goals
• Utilize attribution tools for optimization and media portfolio analysis
• Conduct A/B testing on creatives, landing pages, and segments to enhance efficiency
• Create ad concepts based on insights and best practices
• Collaborate with teams in retention, brand, inventory, eCommerce, and creative for aligned initiatives
• Prepare and deliver performance reports to leadership
• Partner with SVP to manage digital P&L, budgets, and reporting
• Monitor trends, platforms, and strategies for innovative opportunities

Qualifications

• 5-8+ years in digital marketing at high-growth DTC eCommerce brands, thriving in lean, fast-paced settings
• Proven success in scaling profitable acquisition and LTV, with marketing analytics experience preferred
• Track record in growth marketing with hands-on expertise in Meta, TikTok, Google SEM/SEO, YouTube, OTT, display, and programmatic
• Strong analytical skills using Northbeam, Google Analytics, Google Tag Manager, Search Console, A/B tools, and Power BI for data-driven decisions
• Ability to define strategic vision and KPIs
• Self-starter comfortable in remote, fast-paced environments, hands-on execution
• Customer-obsessed mindset with qualitative and quantitative focus
• Experience delivering complex, high-impact projects involving tech, cross-departmental work, and visibility
• Clear communicator simplifying complex ideas and setting timelines
• Creative problem-solver prioritizing impact in ambiguous situations
• Strong organizational skills for managing complexity in startups

Benefits And Growth

• Comprehensive health coverage including 100% company-paid medical, vision, dental, and supplemental options
• Employer-matched 401K up to 3%
• Generous PTO including flexible days, holidays, and sick leave
• Fully remote work with flexibility
• Paid parental leave
• Monthly wellness stipend
• Annual company offsite
• Product discounts
• Salary range of $130,000-$170,000 based on experience, skills, and location
• Total rewards package supporting work-life balance