Senior Performance/Growth Marketer at Resource Guru, Remote, GB

Senior hands-on Growth and Performance Marketing role focused on driving qualified pipeline and self-serve growth through SEO/AEO, paid acquisition, conversion optimisation, and experimentation within a small SaaS company.

Key Responsibilities

• Own end-to-end growth strategy across SEO/AEO, paid acquisition, lifecycle, and CRO
• Build and maintain growth models linking traffic to activation to revenue
• Lead technical SEO, content SEO, AEO, and bring outsourced SEO in-house
• Own paid strategy and execution across search, paid social, software review sites, and retargeting
• Manage budgets, CAC, and ROAS with commercial discipline and analyse ROAS/payback
• Run CRO programs including A/B tests on landing pages, signup flows, and onboarding
• Own growth reporting, dashboards, and core metrics tracking such as CAC, LTV, payback, and funnel conversion
• Use AI tools daily for research, copy, analysis, experimentation, and workflow automation
• Collaborate cross-functionally with Product Marketing, Product, Design, Sales, and founders on campaigns and experiments

Qualifications

• 5+ years in Performance Marketing/Growth roles within B2B SaaS
• Direct ownership of acquisition funnels from traffic to activation to revenue
• Hands-on experience with SEO, AEO, paid acquisition, and accountability for CAC and pipeline impact
• Proven track record scaling organic growth through technical SEO, content SEO, landing pages, and programmatic SEO
• Strong paid media experience across Google Search and LinkedIn Ads including campaign structure, keyword strategy, budget ownership, and conversion tracking
• Experience running CRO programs with A/B testing to improve trial activation and trial-to-paid conversion
• Strong analytical skills with tools such as Amplitude, Segment, GA4, or HubSpot
• Ability to connect acquisition data to activation, retention, revenue outcomes, and analyse customer segments
• Daily active user of AI tools for keyword research, ad variants, funnel analysis, and experimentation
• Comfortable operating as a senior individual contributor in a small team with ambiguity

Benefits And Growth

• Base £80-100k / OTE £96-120k with performance-related bonus up to 20%
• Stock options
• Remote position based within +/- 2 hours of UK time
• 30 days paid holiday plus Dec 24 - Jan 1 company holiday and birthday day off
• Flexible hours
• Annual training and conference allowance of £3,000
• Home office equipment contribution of £1,000 upon joining (then every 3 years)
• Monthly wellbeing contribution of £100
• Pension contribution
• International travel for Guru Gatherings
• Opportunity to grow into senior leadership role